Make Primo content discoverable via Microsoft Bing search engine
With an increasing emphasis on measuring and maximising the impact of research outputs, an incentive for researchers depositing content in an institutional repository is that this can boost readership, citation counts and potential impact of the research - but this is dependent on the discoverability of this content.
Studies have shown that an increasing proportion of academic search and discovery activity occurs outside the discovery services provided by the library, with researchers using discipline-specific indexes such as Scopus, academic search engines such as Google Scholar and Microsoft Academic, and general web search engines like Google and Bing.
It is therefore essential that repository content be indexed where users are performing their academic search and discovery activities.
Bing is the second most popular search engine after Google.
Microsoft Academic is to Bing what Google Scholar is to Google.
For academic items to be indexed in Microsoft Academic, the item needs to be indexed in Bing first. Lens is a recent and upcoming academic metadata aggregator, including of scholarly works – and Microsoft Academic is a partner of Lens.
Popular repository platforms like DSpace comes with tools to ensure that search engines including Google, Bing and Yahoo can easily index content on these platforms.
Primo repository content should at the very least be indexed in the most popular general search engines, which includes Bing.