Allow roles to be assigned at the pocketguide content/link level
Roles are only available at the tile level. This has presented challenges to how we can organize content and is putting incredible pressure on our home screen real-estate.
We cannot organize into hierarchical buckets and are forced to organize around roles. Breaking up content does not help the user's experience. If we make multiple tiles to target each at a role, then we have redundancy if a person carries both roles.
Additionally, some links are not critical enough to warrant a first-click presence and should be nested.