Improve Notification Analytics with Audience Breakdown and Notification IDs
We're finding the current notification analytics difficult to interpret when a single notification is sent to multiple audience groups (e.g. students, staff and other users). The results are aggregated into a single dataset, making it impossible to understand how each audience has engaged.
It would be valuable if analytics could:
Break performance down by recipient group (e.g. Students, Staff, Other), rather than only showing combined figures.
Include a Notification ID within the analytics export. This would allow institutions to map analytics back to the original notification, making reporting and analysis much easier.
It would also be extremely useful if the notification subject/title could be associated with the analytics (either directly or via the Notification ID). We understand there may be GDPR considerations because notification titles can include personalised fields such as a recipient's name. However, if the Notification ID maps back to a single notification template rather than each personalised version, this may avoid that issue while still allowing institutions to compare which notification titles generate the best engagement.
Overall, these changes would make it much easier to understand which messages are performing well and how different audiences respond.